Michigan Health Centers assist patients in determining their eligibility for state, federal, or community programs. MPCA, in turn, assists Health Center outreach and enrollment staff through technical assistance. Michigan Primary Care Association is happy to provide this Outreach & Enrollment Toolkit to Health Centers to support efforts to assist consumers in Medicaid, CHIP and Health Insurance Marketplace enrollment. The toolkit will be updated as new materials become available. Please contact Julie Tatko if you need any assistance using the tools or templates provided.
Join the Outreach & Enrollment Network
The MPCA Outreach & Enrollment Network is open to Michigan Health Center staff, AmeriCorps members, and/or volunteers with responsibilities in outreach and enrollment. The Network meets quarterly via conference call or webinar, provides regular training and continuing education opportunities, and maintains an electronic listserv for sharing best practices, training announcements, and other information. Email email@example.com to join!
Activate and Enroll
Put your in-reach and outreach plans into action. Assist patients and community members with applications, plan selection, enrollment and understanding the coverage program they’ve enrolled in. Observe your impact and pursue quality improvement tactics to maximize your effectiveness.
- Healthy Michigan Plan (HMP) Background
- HMP Assister Tools
- HMP Outreach Tools and Templates
Appropriately position your Health Center to serve newly enrolled patients and community members for years to come.
- Ensure patients know you accept their new health insurance plan by placing the information in high-traffic areas.
- Account for the perception that patients should leave the Health Center to "make room” for the uninsured.
- Use the opportunity to talk about PCMH.
- Emphasize your breadth of service and the convenience of a Health Center.
- Emphasize the quality of care.
- Emphasize your community roots and investment in the area.
- Incorporate voter registration efforts into your enrollment encounters using Community Health Vote. By making voter registration readily accessible and convenient for patients – who are statistically in demographic groups among the least likely to be registered to vote and engaged in the electoral process – Health Centers can offer a pathway to become more informed and civically engaged.
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Grow your expertise on outreach strategies and the enrollment process to ensure high quality services.
- MI Bridges Training (the application for Healthy Michigan Plan and programs including child care, food assistance, medical assistance, state emergency relief and cash assistance)
- Certified Application Counselor (CAC) Training for the Health Insurance Marketplace
- Supplementary Training
- Use the Support of Your Primary Care Association's Outreach and Enrollment Network - Email firstname.lastname@example.org with contact information to add new outreach staff members to the listserv, and stay up-to-date!
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Connect with the national, state and local partners who share your commitment to reaching the uninsured.
- State Partners: Navigators
The U.S. Department of Health and Human Services funded four Navigator organizations in Michigan to assist consumers with health coverage. MPCA encourages you to contact the Navigator(s) program operating in your community to coordinate efforts at the local level.
- State Partners: Certified Application Counselors
Many organizations across the state will function as Certified Application Counselors (CACs) in addition to Community Health Centers. MPCA encourages you to coordinate with other organizations fulfilling this critical role to learn more about their outreach and enrollment plans and join forces on community initiatives. CAC organizations may include:
- National Awareness Partner: Enroll America / Get Covered America
In addition to the outreach and enrollment resources and best practices available through Enroll America, the organization has launched a national awareness campaign called Get Covered America. Get Covered America has 11 staff based in and focused on Michigan including State Director Erin Knott and Organizing Director Laura Warbelow. You can contact the Get Covered America team directly or speak with MPCA staff to learn more about their work in Michigan.
- National Partners: Resources and Support
There are many national organizations that offer support for outreach and enrollment teams ranging from practical best practices for assisters to issue briefs which explain the policy context for coverage systems. MPCA encourages organizations to peruse some of the key partner websites below for more resources.
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Hire additional staff and recruit volunteers to provide outreach and enrollment services.
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Put your thoughts, strategies and O&E activities on paper. Articulate your goals and put tracking mechanisms in place to monitor progress.
- Planning Tools: Outreach Planning 101, Outreach Planning 2.0, How to Create an Outreach Workplan
- MPCA's Outreach and Enrollment Playbook contains a substantial number of practical strategies to incorporate in your overall outreach plan including thoughts on helpful enhancements to your organization's operational infrastructure to facilitate reaching and enrolling currently uninsured patients
- MPCA has developed sample language to gather patient consent to contact for outreach, enrollment and other purposes. This language can be used in existing patient processes and forms to ensure your Center has appropriate consent to contact patients
- MPCA encourages organizations to put in place a service quality tracking tool like a client feedback survey to better understand satisfaction with outreach and enrollment services and illustrate areas staff can improve
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Background and Research
Build your organization's knowledge base to provide accurate, timely information.
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Michigan Primary Care Association’s (MPCA) federal grant program titled "State and Regional Primary Care Associations” allows MPCA to provide technical assistance and support to Health Centers in Michigan and is 100 percent funded by federal dollars at a current annual level of $1,069,988.00.