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Outreach & Enrollment Toolkit
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Michigan Health Centers assist patients in determining their eligibility for state, federal, or community programs. MPCA, in turn, assists Health Center outreach and enrollment staff through technical assistance. Michigan Primary Care Association is happy to provide this Outreach & Enrollment Toolkit to Health Centers to support efforts to assist consumers in Medicaid, CHIP and Health Insurance Marketplace enrollment. The toolkit will be updated as new materials become available. Please contact Julie Tatko if you need any assistance using the tools or templates provided.


Join the Outreach & Enrollment Network

The MPCA Outreach & Enrollment Network is open to Michigan Health Center staff, AmeriCorps members, and/or volunteers with responsibilities in outreach and enrollment. The Network meets quarterly via conference call or webinar, provides regular training and continuing education opportunities, and maintains an electronic listserv for sharing best practices, training announcements, and other information. Email to join!


Quick Links

Activate and Enroll

Put your in-reach and outreach plans into action. Assist patients and community members with applications, plan selection, enrollment and understanding the coverage program they’ve enrolled in. Observe your impact and pursue quality improvement tactics to maximize your effectiveness.



Appropriately position your Health Center to serve newly enrolled patients and community members for years to come.

  • Ensure patients know you accept their new health insurance plan by placing the information in high-traffic areas.
  • Account for the perception that patients should leave the Health Center to "make room” for the uninsured.
  • Use the opportunity to talk about PCMH.
  • Emphasize your breadth of service and the convenience of a Health Center.
  • Emphasize the quality of care.
  • Emphasize your community roots and investment in the area.
  • Incorporate voter registration efforts into your enrollment encounters using Community Health Vote. By making voter registration readily accessible and convenient for patients – who are statistically in demographic groups among the least likely to be registered to vote and engaged in the electoral process – Health Centers can offer a pathway to become more informed and civically engaged.

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Grow your expertise on outreach strategies and the enrollment process to ensure high quality services.

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Connect with the national, state and local partners who share your commitment to reaching the uninsured.

Build Capacity

Hire additional staff and recruit volunteers to provide outreach and enrollment services.

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Put your thoughts, strategies and O&E activities on paper. Articulate your goals and put tracking mechanisms in place to monitor progress.

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Background and Research

Build your organization's knowledge base to provide accurate, timely information.

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Michigan Primary Care Association’s (MPCA) federal grant program titled "State and Regional Primary Care Associations” allows MPCA to provide technical assistance and support to Health Centers in Michigan and is 100 percent funded by federal dollars at a current annual level of $1,069,988.00.


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