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Health Center Communications Resources
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The resources on this page are organized by presentations (archived videos, slidecasts, and PowerPoints), resource documents (reports, issue briefs, fact sheets), and tools and templates (spreadsheets, Word documents, job descriptions). If you don't find what you are looking for you can search by keyword using the search field at the top of this page.

 

Presentations

Branding Your Health Center: Becoming a Brand Ambassador
2016 | SlideShare | Source: Jill Holden, GUD Marketing

What is your Health Center brand? Is it your logo? Is it your tagline? Is it a feeling? Is it your location? When you call reporters, do they know your name? When you talk to members of your community, what do they think about your Health Center? Do they know what you do - truly understand a Community Health Center? A brand can be all of these, but most important, a brand evokes an emotional appeal in regards to recognition of a name. This webinar will help you learn how to position your Health Center brand and build ambassadors to deliver consistent, effective messages to enhance your brand recognition and overall awareness and outreach in the communities you serve. Each Health Center has a need to build awareness in the community it serves, and Health Center staff, board members and even patients can be brand ambassadors. 

Stand Out as a Provider of Choice

2014 | PDF | Source: Lauron Sonnier, Marketing Consultant, Trainer, Author 

What does it take to be a provider of choice? Learn how to stand out, “stir the pot,” and make a big impact in everything you do every day. Chocked full of fresh insights and tangible tips, this presentation engaged, enlightened, and equiped you—no matter what job you hold—to help make your community choose your Health Center and choose it again. Have some fun, think differently, and gain practical tips you can apply immediately to make your Health Center a provider of choice!  

Presented at the 2014 Annual Conference.

 

Strength in Numbers: Developing a Statewide Health Center Brand

2014 | PDF | Source: Valerie Sheehan, MPH, Director of Development and External Relations, California Primary Care Association

Branding is an important and vital strategy for Health Centers that want to excel in an evolving health care marketplace. During this session, learn how a Health Center brand was developed, implemented, and marketed in California, and hear about some of the successes and challenges the organizations experienced.

Presented at the 2014 Annual Conference.

 

Best Business Practices

2014 | PDF | Source: Ronald Betzig, Director of the Entrepreneurship Program, Jackson College; and Dale Ernst, Vice President & Chief Financial Officer, Center for Family Health

Although we sometimes hate to admit it, Health Centers are businesses and business practices can be applied to Health Center operations to improve results. This presentation was an interactive discussion of the application of business techniques to Health Centers.

Presented at the 2014 Annual Conference.

 

Every Moment is a Marketing Moment

2014 | PDF | Source: Dana Lawrence, Michigan Primary Care Association

Presented at 2014 MPCA Administrative and Executive Assistants Training

Building Your Health Center's Online Presence
2014 | Slideshare | Source: Michigan Primary Care Association
This webinar guides Health Centers in effectively using their website and social media sites to influence, educate and engage.

Customer Service: The Basics
2013 | PDF | Source: Nancy Sting, Michigan Primary Care Association
This session will define and apply the definition of customer service to the Health Center environment. It will also cover the value and what environments need to be balanced in order to achieve good or great customer service. Lastly, the training will explore customer expectations and how to take action to start changing the culture.
Presented at 2013 MPCA Annual Conference

 

How to Get Your Name Out Into the Community, Work with the Media, and Build Relationships

2013 | PDF | Source: Jeff Reinarz, Health Delivery, Inc.
How to build solid media relationships with both sales teams and news teams, how to get the most out of outreach public service announcements, and which media makes the most sense. Think outside of the box when writing messages and producing "creative”. Discussion will also focus on the importance of integrating the Health Center with community leaders and organizations.
Presented at 2013 MPCA Annual Conference

 

Maximizing Your Connection to the Community: How to Create a Buzz Using Word of Mouth Marketing
2012 | Slideshare | Source: Michigan Primary Care Association, Center for Family Health
Explains the difference between earned media and paid media, and how Health Centers can market by providing excellent customer service as well as using social media and their website, connecting with the media and elected officials, and collecting personal stories.

 

How to Integrate Social Networking Into Your Day
2012 | PDF | Source: Michigan Primary Care Association
Presented at 2012 MPCA Annual Conference

 

Biggest Bang for Your Buck
2009 | PDF | Source: Michigan Primary Care Association
Planning and implementing advertising, marketing, and public relations initiatives that work.

 

Getting the Message Through
2009 | PDF | Source: Nonprofit Network
Tips for nonprofit marketing - what works and what doesn't, learning to think creatively, and making your mark everyday.

 

Social Networking 101
2009 | PDF | Source: Michigan Primary Care Association
Explains why Health Centers should have a presence in the social networking world and gives practical tips for getting started.

 

How to Write Effective Press Releases and Maximize Press Coverage
2009 | Video | Source: Michigan Primary Care Association
Journalists have less time to produce more work due to deep staff cuts in newsrooms across the country. This presentation explains how to deliver multi-media press releases and give journalists direct access to the material they need.

 

Crisis Communications Fundamentals: The "Must-Dos” of Communicating with Key Audiences During a Crisis
2011 | PDF | Source: Martin Waymire Advocacy Communications
Presented at 2011 MPCA Annual Conference.

 

Writing News Releases Journalists Want to Publish
2009 | PDF | Source: Michigan Primary Care Association
Provides tips on writing and submitting press releases.

 

Customer Service Training
2012 | Slidecast | Source: Michigan Primary Care Association

 

Raising the Bar to Create & Sustain a Culture of Service Excellence-Part One
2012 | Slidecast | Source: Michigan Primary Care Association
MPCA supports service excellence in Michigan Health Centers. On June 7 we hosted Theo Gilbert-Jamison of Performance Solutions to train Sterling Area Health Center staff on "Raising the bar to Create & Sustain a Culture of Service Excellence". This is part-one of a video recording of that training so your Health Center can benefit from the training as well.

 

Raising the Bar to Create & Sustain a Culture of Service Excellence-Part Two
2012 | Slidecast | Source: Michigan Primary Care Association
MPCA supports service excellence in Michigan Health Centers. This is part-two of the training series "Raising the bar to Create & Sustain a Culture of Service Excellence."

 

Resource Documents

HHS Guidance on Advertising and PR Costs
PDF | Source: Department of Health & Human Services
Allowable advertising costs under HHS grants.

 

Branding Campaign for Health Centers
2011 | Website | Source: National Association of Community Health Centers
The Community of Community Health Centers campaign is a national branding effort to strengthen recognition of our Health Centers as a unified and nationwide network of quality community-based primary care providers.

 

Managing Risks Related to the Media and Communication Crises
2010 | PDF | Source: National Association of Community Health Centers
An issue bulletin and guide for Health Centers to identify and reduce vulnerabilities, build a positive image, and face a media crisis if that should happen.

 

Media Toolkit
Website | Source: National Association of Community Health Centers
The daily demands of providing health care, managing staff and addressing accounting issues can leave little time for Health Center management to focus on one of the key components to long-term success: a deliberate and consistent approach to media relations. This toolkit provides information for building and executing a media strategy.

 

Legal Risks in Social Media Use by Nonprofits
2012 | Website | Source: Law for Change
This resource outlines the important legal considerations for how non-profits use social media.

 

Social Networking Resources
2012 | PDF | Source: Michigan Primary Care Association
List of suggested resources for assisting in social networking efforts.

 

Tools & Templates

Sample Image and Video Release Form
2012 | PDF | Source: National Association of Community Health Centers
This template obtains written consent from willing participants in your photo shoots and videos. Modify this form to suit your Health Center's needs and state requirements.

 

Sample Social Media Guidelines for Staff
2012 | PDF | Source: National Association of Community Health Centers
This template provides a basic framework for staff guidelines using social media. Modify this form to suit your Health Center's need.

 

 

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