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News & Press: MPCA News

MPCA Rebrands: The Voice for Community Health Centers

Tuesday, August 7, 2018  
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by Loretta V. Bush

 

If you haven’t noticed already, the MPCA has a new look, and we couldn’t be more excited to share it with you.

 

We decided to embark on this rebranding journey as part of our 2017–2019 strategic plan, largely because our board had the vision to understand that as health policy and the delivery of care evolves, so must we. Ensuring the face of our association matches our mission helps us better support our members and positions us for the future of health care.

 

Our new logo and tagline is the direct result of six months of work with Güd Marketing — work that included gathering data from our members, our employees, and our community stakeholders. Because your input helps us shape and strengthen who we are and what we do, we used what we learned to drill down to the core of our association’s mission. Over and over again, we heard words such as “leader” and “advocate” and “model for the nation.” But, perhaps most importantly, we heard “voice.”

 

We are, and always will be, fierce advocates for quality, integrated care. That, combined with our compassion for people is what drives us to engage at every stage of the health care conversation. Our collective body of work, from technical assistance to grassroots advocacy, exists to help community health centers deliver comprehensive care and improve health for all.

 

Over the coming weeks, we’ll be rolling out this new logo on our website and in all of our printed and digital materials. But rebranding isn’t just about changing the logo, tagline, and colors. It’s about re-envisioning who you are, what you do, and why your work matters. It’s what you live every day.

 

Together, whether it’s in Washington, D.C., or Iron Mountain, we will speak with the power of a thousand voices to address the unique needs of the communities we serve.

 

 

 


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