LANSING–The Michigan Primary Care Association has partnered with the Center for Health Communications Research to develop materials to help healthcare workers talk to their patients about the COVID-19 vaccine.
The Center for Health Communications Research is a shared resource of the Rogel Cancer Center at the University of Michigan. They received funding by the NIH Community Engagement Alliance (CEAL) to work closely with communities hit hardest by COVID-19.
Researchers at the University of Michigan developed a set of materials that includes example videos of motivational interviewing techniques. These techniques are proven to be a useful behavior-change tool.
Resources for Community-Based Organizations
Click on the link for background materials.
Webinar link: https://vimeo.com/567472592
Resources for Healthcare Providers
You can access the most current training materials here, developed by Drs. Larry An and Ken Resnicow who conducted a training about motivational interviewing and how to communicate with people who may be hesitant to get the vaccine.
COVID-19 Vaccine Communication Guide (PDF)
Talking Points (PDF)
COVID-19 Vaccine Communication Guide: Companion Script (PDF)
(A full script for the videos below)
COVID-19 Vaccine Communication Presentation (PowerPoint)
Individual videos:
- Intro https://vimeo.com/534616582
- Concern 1 https://vimeo.com/534614844
- Concern 2 https://vimeo.com/534615002
- Concern 3 https://vimeo.com/534615040
- Concern 4 https://vimeo.com/534615085
- Concern 5 https://vimeo.com/534615144
- Concern 6 https://vimeo.com/534615212
- Concern 7 https://vimeo.com/534615248
- Concern 8 https://vimeo.com/534615305
- Concern 9 https://vimeo.com/534615346
- Reflecting Emotion https://vimeo.com/534616463
- Graceful Exits https://vimeo.com/534616516